Starbucks Coffee
Starbucks Coffee
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 2 Starbucks "FREE TALL BREWED COFFEE" bag coupons  US $1.59
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 ONE BAG OF STARBUCKS COFFEE COUPON ANY VARIETY $10.99 VALUE! FREE SHIPPING!! US $5.99
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 STARBUCKS BARISTA AROMA SOLO COFFEE MAKER US $59.99
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 Starbucks Caffe Verona Whole Bean Coffee 4 lbs US $39.00
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 STARBUCKS Coffee Cup Mug SET 4 embossed Green Trees 2008 Design House Stockholm US $48.89
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 Starbucks Coffee Passport US $59.99
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 6 lbs Starbucks Coffee + Mixed assortment of 18 Starbucs Via Samples $45.00 US $50.00
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 Three Regions Blend 3 Regions Starbucks Coffee US $15.00
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 Three Regions Blend 3 Regions Starbucks Coffee US $15.00
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 Starbucks Espresso Roast Bold Coffee Pods 24 count Free Ship US $16.00
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 Starbucks Guatemala Antigua 16oz Whole Bean Fresh Coffee US $9.99
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Any suggestions on how to go about doing a strategic report on Starbucks coffee?
I've to write a report "college project" strategically analyzing Starbucks coffee and i am looking for some suggestions on how to get started. Any ideas on were to find any info on the company including company profile, swot analysis, marketing strategy, list of competitors, etc. Advice on writing a report?? Thank you
Easy answer... the company's already done the work for you.
Go to edgar.sec.gov, which is the US government website where companies place their reports...
Click the "Search Company Filings" tab.
Type in Starbucks under company name.
Click the top of the two listings.
Scroll down in the list to the 10-K [HTML] tab.
This will take you directly to the company's 2006 annual report, which outlines EVERYTHING including business, risk, financials, competitors, markets, future strategies, etc.
I have a link below to that page, which also has detail on pay, stock options, etc.
http://edgar.sec.gov/cgi-bin/browse-edgar?action=getcompany&CIK=0000829224&owner=include&count=40